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Creative Skills: E-Newsletters

Half Day Workshop

The Creative Business Network Multi-buy Offer: £80 for 3x sessions, £110 for 5x sessions or £220 for all sessions.

These workshops are aimed at Creative Businesses. Whether you are an artist, maker or musician these are practical, digital marketing workshops, to help you grow your business.

Creating a database of potential customers is like a gold mine for marketers – and it can also be for you! How can you retain your audience and keep them updated with everything that you are doing? By sending out regular newsletters. E-Newsletters are one of the most effective ways to build your customer base and get return business. But what is the best way to approach this?

This practical workshop will help you confront your e-marketing fears and will look at;

• What is an E-Newsletter?
• How to set up a Mailchimp account
• What are lists & campaigns and how do I use them?
• How should I collect emails?
• How can I create a sign up form for my website?
• What should I write?
• What are the benefits of sending email newsletters?
• Effective ways to promote your newsletter

We will be hands on so please bring your chosen electronic device – whether you prefer to use a laptop or a tablet. We will focus on Mailchimp as this is the easiest email marketing platform to utilise, and it’s free! We will start setting up a list, sign up forms and create a plan of action for your emailing.

Please make sure you have any logos or images you would like to use in your marketing and log in details if you already have a Mailchimp account.

We will get an email marketing schedule together so that you can leave the session ready to go!

We will be keeping this workshop small so there will be plenty of opportunity for some one on one advice and support. There will also be plenty of opportunity to network with your fellow creative friends.

Do take a look at the whole series of practical workshops being hosted by The Creative Business Network.

Workshop attendees get 10% off all food and hot drinks at the Café Bar.

Based in the South West, The Creative Business Network provides training, mentoring and advice to support those running or thinking of starting up creative business.

Venue: Exeter Phoenix