Creative Skills | Web Content & SEO
Half Day Workshop
Thu 01 Jan 1970
£30* per session | £80* for 3x sessions | £120* for 5x sessions | £170* for all sessions
Creative Skills Multi-buy Offer: £30 per session £80 for 3x sessions £120 for 5x sessions £170 for all sessions
These workshops are aimed at Creative Businesses. Whether you are an artist, maker or musician these are practical, digital marketing workshops, to help you grow your business.
Content is the centre of all of your online activity.
In this workshop you will discover what content is. You will learn best ways of creating content, and how that content can be used throughout different channels. We will look at the power of evergreen content, visual, video and storytelling. I will also give you tips for finding content that someone else has produced, for you to use within your own marketing.
Keeping in mind your target audience and your brand message, you can tailor your content voice to be clear and concise, and you can produce content that will appeal to them, and keep them coming back.
Search Engine Optimisation needs to be at the heart of your website, and it is all to do with the information you put into it; primarily the content you add. Using all the information you have about your target audience and your brand message, you will be able to use keywords to give your content more opportunity to be found.
Please note: This is a beginners guide to SEO.
We will be hands on so please bring your chosen electronic device whether you prefer to use a laptop or a tablet.
Do take a look at the whole series of practical workshops in our Creative Skills season here >>
Workshop attendees get 10% off all food and hot drinks at the Café Bar.