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Cancelled

Creative Skills | Brand Message

Half Day Workshop

Session Times

• Thu 30 Jan: 10am – 1pm

Creative Skills Multi-buy Offer: £30 per session £80 for 3x sessions £120 for 5x sessions £170 for all sessions

These workshops are aimed at Creative Businesses. Whether you are an artist, maker or musician these are practical, digital marketing workshops, to help you grow your business.

A brand isn’t just a logo; it is your voice, your message – the ‘you’ that you will be projecting wherever you are. It is so important to get this right so your audience understands who you are and what your story is.

We will be exploring:

Knowing what you know about your target customer, are you talking to them in a voice they will respond to?

Looking at the products you make or service that you provide – is it obvious in your business name and logo or biography?

What are you using as your tag line – can you summarise what you do in a short sentence?

What is your USP – what stands you apart from everyone else? And how can we maximise that?

We will be looking at:

• The Brand Promise
• The Brand Expectations
• The Brand Perceptions
• The Brand Persona
• The Brand Elements

To do this, we will delve into language, colour and voice to help you create an authentic, consistent and cohesive brand that you are proud of and can use throughout all of your marketing.

We will be hands on so please bring your chosen electronic device – whether you prefer to use a laptop or a tablet.

We will be keeping this workshop small so there will be plenty of opportunity for some one on one advice and support. There will also be plenty of opportunity to network with your fellow creative friends.

Do take a look at the whole series of practical workshops in our Creative Skills season here >>

Workshop attendees get 10% off all food and hot drinks at the Café Bar.

Venue: Exeter Phoenix, Meeting Room